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Article: COLE HAAN COURTS YOUNGER CROWD WITH HIPPER LINE; WITH TECH HELP FROM NIKE, THE BRAND TAKES A HIGH-STAKES SHOT AT TURNING MODERN CASUAL INTO BIG BUSINESS WITH ITS NEW GSERIES COLLECTION.
- Article from:
- Footwear News
- Article date:
- July 29, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cole Haan is upping the ante in the burgeoning sport-fashion market, unveiling this week at WSA a new contemporary collection called gSeriesColeHaan, which mates Nike's performance technology and flair for the innovative with Cole Haan's artisan craftsmanship.
In an exclusive interview and line preview with Footwear News, company officials explained their goal: expand Cole Haan's business by at least 50 percent, with product that combines lower price points and a blend of cutting-edge design and sports technology.
Brainchild of former Nike design and branding wunderkind Gordon Thompson III, gSeries is downright trendy, and clearly skewed to ...