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Article: HUSH PUPPIES SEEKS TO REGAIN LEAD WITH LINE EXTENSIONS, ADS; PRESIDENT SKIP ZIMMERMAN EXPECTS THE BRAND'S PRODUCT OVERHAUL AND HIP MARKETING CAMPAIGN WILL PRODUCE HEALTHY U.S. SALES GROWTH IN 2003.
- Article from:
- Footwear News
- Article date:
- July 29, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hush Puppies doesn't like playing follow the leader.
That is why the brand is coming to WSA this week armed with an expanded, more modern HP 360 line and other upgrades to its casual collections; it will also show off its first major consumer advertising campaign since 1998, said Skip Zimmerman, brand president.
Both initiatives are the latest products of a major overhaul in Hush Puppies' U.S. business that Zimmerman has been shepherding since he assumed leadership in November 2001.
From debuting more updated, trend-right product for fall 2002 to a wholesale revamping of marketing efforts, Zimmerman's goal is clear: to reclaim the ...