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Article: Eastman to broaden ABC licence beyond athletics. (Eastman Footwear Corp., ABC Television Network. ABC Sports)
- Article from:
- Footwear News
- Article date:
- November 26, 1990
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Eastman to broaden ABC license beyond athletics
NEW YORK -- Eastman Footwear Corp. is looking beyond athletic styles in shoe designs using its ABC Sports footwear license. The company's fall '91 line will include leather slippers, hikers and work boots in addition to the existing line-up of leather basketball, baseball and turf styles.
"Everybody's asking for the ABC's," said Ben Mizrachi, Eastman president. "It seems to be an easy thing to say."
ABC Sports shoes, which also include styles under the Wide World of Sports, Monday Night Football and American Sportsman logos, with their $30-$40 suggested retail price points, are targeted at mass ...