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Use the right tool for the job: how well do instant messaging and Short Message Service consumer communication technologies fit your business needs? (Mobile Business Advisor).

BUSINESS USERS AND CONSUMERS are not the same. But, even the savviest of technologists can be blinded by cool software and forget the needs of each group are very different. For example the popularity of Short Message Service (SMS) and instant messaging (IM) in the consumer market has tech industry experts wondering if these two technologies are the next big thing for the enterprise. I say, "Stop wondering." You can save yourself time, money, and resources by taking a realistic look at SMS and IM to decide if they're really a good fit for your overall mobile business strategy.

Technology basics

Think of SMS as paging for phones. You can send and receive messages of up ...

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