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Personalization: turn browsers into buyers: gathering customer intelligence is an art and a science. (Customer Relationship Management).
- Article from:
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e-Business Advisor
- Article date:
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September 1, 2002
- Author:
- Parekh, Sanjay
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Copyright informationCOPYRIGHT 2002 Advisor Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TODAY'S COMPANIES ARE CONSTANTLY searching for new and innovative ways to connect with customers, especially as the Internet continues to open the door to global business. Building stronger online customer relationships can include anything from automatic log-ins and archived preferences to special Web site promotions and targeted marketing programs--all designed to increase profitability and strengthen brand loyalty.
For some consumers, this is a welcome fact of online life. They're offered good deals on products and services they actually want. And, if giving out more information about their preferences and lifestyle would result in fewer solicitations, many consumers ...