Article: Culture Plays More Important Role in Marketing of Las Vegas Resorts.

By Rod Smith, Las Vegas Review-Journal Knight Ridder/Tribune Business News

Sep. 12--A new art and antiquities exhibit planned in the MGM Grand underscores the growing importance of culture in developing new markets for Las Vegas resorts.

Detailed plans for the new exhibit are expected to be announced within a month, according to spokesman Alan Feldman. The new exhibit will be of "major significance" in the art world as well as an added art experience for visitors to Las Vegas, Feldman said. "In the art world, it will bear a significant imprint."

The decision to have such exhibits in the MGM Grand was "absolutely strategic," he said about ...

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