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Article: Culture Plays More Important Role in Marketing of Las Vegas Resorts.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- September 12, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Rod Smith, Las Vegas Review-Journal Knight Ridder/Tribune Business News
Sep. 12--A new art and antiquities exhibit planned in the MGM Grand underscores the growing importance of culture in developing new markets for Las Vegas resorts.
Detailed plans for the new exhibit are expected to be announced within a month, according to spokesman Alan Feldman. The new exhibit will be of "major significance" in the art world as well as an added art experience for visitors to Las Vegas, Feldman said. "In the art world, it will bear a significant imprint."
The decision to have such exhibits in the MGM Grand was "absolutely strategic," he said about ...