|
|
Article: Monday Night Mayhem.(Brief Article)(Product Announcement)
- Article from:
- Video Store
- Article date:
- August 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Monday Night Mayhem
Prebook 8/13; Street 9/10
Warner, Comedy/Drama, Price NA VHS, $19.98 DVD, NR, 98 min.
Stars John Turturro, Kevin Anderson, Brad Beyer, Eli
Wallach, Patti Lupone.
Long, long ago in a time far away, football's TV viewer numbers were down and sponsorship was almost nonexistent. This is not a fable, it's the story of how football met marketing. The rest is Monday Night Mayhem.
Before buffalo wings and $1 beers at nearly every bar in America, there was a desperate TV-studio effort to generate interest in football. Here, we see how television executives took over directing and hyping a sagging field game and turned it into a media empire ...