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Article: Larry Chase's new book promises to be your own "personal Web assistant". (Online Research).
- Article from:
- The Newsletter on Newsletters
- Article date:
- August 31, 2002
- Author:
CopyrightCOPYRIGHT 2002 The Newsletter on Newsletters LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Permit me to briefly review my following review. The author makes no apology for veering into the commercial zone and then swerving around a copywriting workshop and barely providing a critical analysis. But let it be.
We have profiled (NL/NL 3/31/02) and mentioned the multi-talented and highly successful Larry Chase in these pages before. A former Madison Avenue ad man, Chase publishes the online Web Digest for Marketers (http://wdfm.corn).
Any doubt or unfamiliarity about his marketing skills quickly evaporates by reading his online sales letter for his new book, Larry Chase's Need-to-Know Marketing Sites.
Here are five of the most prominent ...