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Article: Florida Grapefruit Juice is a `Scent'sation in Innovative New Ads; Florida Grapefruit Growers Introduce New "Sensory Experience" Print Advertising Campaign.
- Article from:
- Business Wire
- Article date:
- September 13, 2002
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Business Editors
LAKELAND, Fla.--(BUSINESS WIRE)--Sept. 13, 2002
The Florida Department of Citrus (FDOC) today launched a new, innovative print advertising campaign for Florida grapefruit juice that some experts say may spark a new trend in food marketing.
Under the tagline, "Florida Grapefruit Juice: Refreshingly All-Natural," the ads - which may be the first food and beverage ads in the U.S. to use a scent strip - communicate the dynamic and intense sensory experience enjoyed while drinking a glass of grapefruit juice.
The crisp-looking print ad features a tall, refreshing glass of ruby red grapefruit juice splashing onto the page. ...