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Article: iProspect Survey Finds Search Engines Beat All Other Media for Driving Visitors to Web Sites with 77% of Internet Users Employing Search Engines to Find Web Sites; Survey Also Reveals That Search Engine Usage Increases With Time Online.
- Article from:
- PR Newswire
- Article date:
- September 16, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ARLINGTON, Mass. -- iProspect(R), the Original(TM) Search Engine Positioning Firm, today announced results from a survey indicating that the majority (77%) of Internet users employ search engines more frequently than any other online media -- surpassing banner ads, Web links, e-mail links, and other forms of offline media as the leading vehicle for discovering Web sites. In addition, the survey found that 84% of Internet users who are online four or more hours each day reported they use search engines frequently to discover Web sites. In fact 81% of long-term Web users reported recurrent search engine use to find Web sites. Just 46% of that same group claimed to use Web ...