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Article: Boxers punch up underwear biz. (boxer shorts)
- Article from:
- Daily News Record
- Article date:
- June 18, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Boxers Punch Up Underwear Biz
Boxers are continuing to bring novelty and sales power to the underwear business.
Men are wearing these styles both as undergarments and for loungewear. And boxers are gaining more inroads in the women's market as well.
Novelties in boxers have been "explosive" for Jockey International, said Howard Cooley, president. "We've seen a major increase in our boxer offerings in cotton prints and yarn dyes," he said.
Jeffrey Willcox-Bradrick, sales director at Boston Regatta Boxers, said his business has "really grown volumewise, and in specialty stores we're doing excellent. I see continued growth there because ...