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Article: White Paper Boom is Boon for Back-to-Basics Public Relations.
- Article from:
- PR News
- Article date:
- September 16, 2002
CopyrightCOPYRIGHT 2002 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Searching for a PR tool that will simultaneously deliver credibility and visibility, relevance for customers and functionality for your sales force? The white paper, a staple of good, old-fashioned PR, offers all that and more if done properly.
White papers are seeing a resurgence in popularity as organizations search for PR vehicles capable of providing more than just the high-level publicity that characterized years leading up to today's crisis of confidence. One source says he is seeing between 30 and 35 new white papers a day posted on Web sites that catalog them.
"I feel like during the last two years, [it] was all about hype and instant results," ...