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Article: Viadesign hits the books to spell out annual reports. (Enterprise: Graphic Design).(graphic design and advertising firm puts creativity into creating annual reports)(Statistical Data Included)
- Article from:
- San Diego Business Journal
- Article date:
- September 2, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a year marked by some of the largest corporate meltdowns and financial scandals in recent memory, those arcane booklets known as the annual report will likely get a bit more attention.
In fact, they may even be read.
"This is the first time in a long time these annual reports will be looked at and probably read a lot more carefully," said Stephan Donche, creative director for viadesign/viaideas, an Old Town design and advertising firm.
Viadesign handles all sorts of graphic design and public relations projects, but specializes in creating corporate annual reports that are both clearly understood and fun to read.
The knock on annual ...