Article: Diversity is key: the Big Island Visitors Bureau shows that the destination can be many things to many people. (Hawaii).(George Applegate or Big Island Visitors Bureau shed light on bureau goals)(Brief Article)

George Applegate has the enviable job of spreading the word among travel agents and consumers about the rich diversity the Big Island offers. Applegate, who serves as executive director of the Big Island Visitors Bureau (BIVB), is responsible for promoting a destination that consistently receives high satisfaction ratings among travelers, many of whom also note that they're eager to return.

With the variety of soft-adventure activities, historical and cultural sites and events, an array of lodging choices and top-notch golf, it's understandable that people who spend time on the Big Island go home with a list of things to do on their next visit.

Applegate ...

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