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Article: Dick Tracy doesn't get his man. (poor market for licensed products)
- Article from:
- Daily News Record
- Article date:
- June 29, 1990
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DICK TRACY DOESN'T GET HIS MAN
NEW YORK -- It will take a detective as smart as Dick Tracy to find out who stole all those customers that were supposed to be buying "Dick Tracy" merchandise.
Although "Dick Tracy," the movie, has been out for two weeks and enjoying healthy, though not spectacular, box-office returns, licensed and inspired merchandise haven't even begun to touch the retail sell-through of "Batman" licensed merchandise.
Retailers across the country are citing a number of reasons as to why the merchandise isn't blowing out of the stores:
The mystery surrounding the film didn't generate the kind of excitement when the movie was ...