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Article: Grupo Posadas Partners with LRA Worldwide to Help Enhance the Fiesta Americana and Fiesta Inn Brands.
- Article from:
- Business Wire
- Article date:
- September 23, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Travel Writers
MEXICO CITY & HORSHAM, Pa.--(BUSINESS WIRE)--Sept. 23, 2002
New Brand Performance Program to Measure and Improve Guest
Satisfaction and Brand Loyalty
Grupo Posadas, S.A. de C.V., the leading hotel company in Latin America, announced today that it has retained LRA Worldwide to design and implement a customized brand performance and quality assurance program to enhance the company's flagship Fiesta Americana and the Fiesta Inn brands.
With a focus on creating memorable customer experiences and improving operational excellence, the program, called Sistema Prometeo, serves as a basis for enhancing ...