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Article: Cheese is more pleasing; cheese is back in buoyant growth, with suppliers determined to keep up the pace both in innovation and the penetration of specialities. (Cheese).(Industry Overview)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- September 7, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After a tough time in the nineties, cheese is bouncing back, showing healthy growth. The total cheese market is worth 1.4bn [pounds sterling] and is growing at 5.6% [ACNielsen Scantrak]. Retailer brands still account for the vast majority of sales, with pre-packed varieties taking the lion's share. Manufacturers' own brands form a much smaller segment, but are showing significant growth.
Cheddar still commands the biggest slice of the market by volume, with value sales growing steadily, driven by mature Cheddar.
Dairy Crest cheese marketing director David Turner claims its Cathedral City is the top selling Cheddar brand, with 11% volume and 21% value ...