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Article: Black Cat wins Microsoft direct marketing account. (Agencies).
- Article from:
- Marketing Week
- Article date:
- September 5, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microsoft has added direct marketing agency Black Cat to its roster and briefed the agency to create its below-the-line sales promotional campaign for its home and retail division, which develops software such as Microsoft Office.
Black Cat's first campaign for the software giant will launch in the early autumn and will promote Microsoft's personal computer software in the run-up to Christmas. This will be followed by project work for the division, although arrangements have yet to be finalised.
Black Cat was previously unable to compete for the Microsoft account because it worked on IBM's direct marketing business, one of Microsoft's competitors. In ...