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Article: Doctor Recommendations of Over-the-Counter Drugs Boost Consumer Loyalty; Ipsos PharmTrends(R) Confirms Over-the-Counter Drug Manufacturers Adopt Prescription Drug Marketing Tools.
- Article from:
- PR Newswire
- Article date:
- September 24, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNIONDALE, NY -- Prescription (Rx) drug manufacturers aren't the only drug companies marketing products to physicians. Over-the-Counter (OTC) drug makers are discovering that a doctor's word can be a powerful sales tool as well.
"Our consumer tracking shows that patients who were recommended an OTC treatment by their doctor purchased more per year than patients who purchased OTCs without a recommendation," said Fariba Zamaniyan, director, Ipsos PharmTrends(R). "Doctor recommendations are influencing consumer loyalty and therefore are resulting in sales growth."
Since 1997 -- when branded direct-to-consumer campaigns from Rx drug manufacturers were first ...