|
|
Article: The cooler illusion. (wine, beer, and liquor coolers)
- Article from:
- Vibrant Life
- Article date:
- July 1, 1990
- Author:
-
|
Copyright informationCOPYRIGHT 1990 Review and Herald Publishing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Cooler
A my Jobin, a high school student in Illinois, says, "Lots of my friends drink wine coolers at parties. They're a kind of sophisticated, intimate drink. They're not quite as expensive as beer, and they have a sweeter taste."
Mike Bruni, a junior at Purdue University, was surprised to find out that coolers are higher in alcohol than beer.
"Everyone knows [coolers] have alcohol, but they don't necessarily take drinking a cooler as seriously as they would a beer," he says.
These impressions are not accidental.
Coolers look like sodas, they taste like sodas, and they're marketed like sodas. And, if the alcoholic beverage industry has its way, ...