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Article: Niche players; By capitalizing on their strengths, midsize and smaller Twin Cities real estate brokerages are able to hold their own against the three giants.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- September 23, 2002
- Author:
CopyrightCOPYRIGHT 2002 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Neal Gendler; Staff Writer
In the fiercely competitive world of Twin Cities residential real estate, Roger Fazendin Realtors and Gene Bassett Realty are among the Davids in the shadow of three Goliaths.
But there's no head-on conflict in this version. The big guys and the little guys are in something of a dance - one in which the smaller parties need to stay alert to avoid being trampled.
How do such midsize or smaller independent brokerages survive in an arena with the market-wide brand recognition of Coldwell Banker Burnet, Edina Realty and Re/Max?
They not only survive, they thrive - thanks to human nature and niche ...