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Article: The hardest job to fill - someone to run ITV; Dawn Airey and Michael Grade turned it down. So why has one of TV's top posts become such a poisoned chalice?
- Article from:
- The Evening Standard (London, England)
- Article date:
- September 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JESSICA HODGSON
THE terse response from Michael Grade's office summed it up: "He's not going to ITV and he never was," said Grade's assistant. That the redbraced elder statesman of broadcasting, who is a millionaire and has his work cut out with numerous chairmanships, couldn't face going back into the fray isn't, perhaps, surprising. But the rather unseemly haste with which his office dismissed the possibility of his joining ITV serves to underline the growing credibility gulf for the network.
Dawn Airey's 11th-hour decision to abandon the offer of the top job at ITV to become managing director of Sky Networks has disappointed everyone except ...