|
|
Article: Seeking a place for variable-data color: interest is rekindling in this high-value printing process as users pursue specialized market segments and marketing pros are drawn by high response rates. (Technology Report).
- Article from:
- Graphic Arts Monthly
- Article date:
- September 1, 2002
- Author:
-
;
|
Copyright informationCOPYRIGHT 2002 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
True variable-data color, most observers of the digital scene agree, involves database-driven imaging production systems used for highly targeted marketing collateral, complex but effective one-to-one communications projects, and high-value/high-impact work requiring that most every impression vary by content, both text and color artwork Targeted message content, studies show, can boost response rates as high as 30%, dwarfing those of regular direct mail, commonly around 2%.
As such, variable-data color can be very different from other types of printing frequently called "digital": short-run print-on-demand, short-run color printing, most "versioning," laser ...
Related newspaper, magazine, and journal articles:
|