Article: Introduction of generic Claritin will reduce antihistamine market.(loratadine from Schering-Plough)

2002 OCT 2 - (NewsRx.com & NewsRx.net) -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, announced that the introduction of generic forms of Claritin (Schering-Plough's loratadine) will reduce the United States antihistamine market by 15% over the next 10 years.

According to the new report entitled Allergic Rhinitis, the availability of over-the-counter nonsedating antihistamines will reduce the prescription drug-treated population in the U.S. from 95% of the diagnosed cases in 2001 to 80% in 2011.

"The historically lucrative allergic rhinitis market is on the verge of major ...

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