Article: Gimlet eyed promo. (Promotions).

Article: How to put reader service online.
Folio: the Magazine for Magazine Management;  January 1, 1999 ;     700+ words ... ... Would you like to increase response to reader service cards so you can deliver advertisers ... Johnson did Just that by eliminating the reader service card from Midrange Systems, a 50 ... computers, and replacing it with a reader service program on the publication's Web ...

Article: Reader service cards work for consumer magazine; ...
Folio: the Magazine for Magazine Management;  October 1, 1987 ;     700+ words ...Reader service cards work for consumer magazines Reader service cards, a long-time staple in business magazines ... as a service that pleases busy readers. Indeed, reader service cards appear to present yet another approach to boosting ...

Article: WWW.onlinereaderservice.com.(the World Wide Web and periodical ...
Folio: the Magazine for Magazine Management;  September 1, 1997 ;     700+ words ... ... Would you like to increase response to reader service cards so you can deliver advertisers ... Johnson did just that by eliminating the reader service card from Midrange Systems, a 50 ... traditional bingo card and replaced it with a reader service program on the business-to-business ...

Article: Reader service cards: increasing response.
Folio: the Magazine for Magazine Management;  September 1, 1990 ;     700+ words ...Mention reader-service cards to publishers, sales managers ... you pay little attention to their reader-service (bingo) cards. It's possible ... up your own, and examine your reader-service card. Then ask yourself some questions ...

Article: Improving Reader Service Response Numbers.
Circulation Management;  December 1, 1999 ;     700+ words ... ... experienced significant drops in response to reader service cards--aka "bingo cards"--over ... you're not going to take out a reader service card," adds Steve Koppelman, VP ... Based on our surveys, response to that reader service card is declining, but overall response ...

Article: FLEECE.(Reader Service # 101 - 131.)(Advertisement)
Wearables Business;  August 1, 2005 ;     700+ words ... ... polyester. Adult sizes S-3X. Reader Service #101 Aureus/WinnerMate Most of the ... Available in five colors, sizes S-3XL. Reader Service #102 M.J. Soffe Company Soffe ... juvenile hoods do not have drawstrings.) Reader Service #103 King Louie International Style ...

Article: Women's marketSource.(Reader Service #101 - ...
Wearables Business;  March 1, 2005 ;     700+ words ... ... tea rose, white, and dark red. Reader Service #101 American Apparel Style 6445 is ... nude, red, sangria, and sea foam. Reader Service #102 Hanes New from Hanes is the Silver ... colors are available in sizes S-2X. Reader Service #103 One Stop The Enza Ladies Ringer ...