Article: EA SPORTS Madden NFL 2003 Teams With Capitol Records to Catapult Alternative Band OK GO's New Album to No. 1 On Billboard Heatseekers New Artist Chart.

Business & Entertainment Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 27, 2002

Electronic Arts (Nasdaq:ERTS) and Capitol Records today announced that EA SPORTS Madden NFL(TM) 2003, the No. 1 football video game, has helped propel OK GO's new album, with key single "Get Over It," to No. 1 on Billboard's Heatseekers new artist chart within the first week of the album's release.

Unlike other singles, "Get Over It" was gaining momentum with the 16- to 34-year-old crowd in early August, six weeks prior to the song's formal September 17 release. The song is part of EA SPORTS(TM) TRAX, a special in-game feature that showcased the track in ...

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