|
|
Article: Why the cable companies will win.(broadband)
- Article from:
- Network World
- Article date:
- September 30, 2002
- Author:
CopyrightCOPYRIGHT 2002 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Here's a question I get a lot: Who will win the local broadband wars, the telephone companies or cable companies?
There are good arguments on both sides, but my money is on the cable companies. Here's why:
Customers. While it's indisputable that the telcos have the broadest customer base, cable companies have done a good job grabbing consumers who are most likely to spend money on broadband services. There's a pretty good correlation between households willing to pay for their weekly "Sopranos" fix and those who own computers and have Internet access. It's also worth noting that these households are among the most likely to support one or more ...