|
|
Article: 16 WAYS TO CAPTURE CUSTOMER AND PROSPECT EMAIL ADDRESSES.
- Article from:
- Circulation Management
- Article date:
- October 1, 2002
CopyrightCOPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
When it comes to acquiring new business, cold emailing is attractive in theory, but problematic in practice. Quality, permission-based email lists are still relatively scarce, their costs are still high, and the glut of email in in-boxes is impacting response rates.
But that doesn't mean that you should ignore the e-world. Smart circulators are using a variety of methods to obtain more permission-based email addresses from existing customers and targeted prospects.
Michael Feldstein, director of alternate media for Boardroom, Inc., points out that while the benefits of building an email file should be obvious, their combined power for improving ...