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Article: New TSR Could Haunt Marketers.
- Article from:
- Circulation Management
- Article date:
- October 1, 2002
CopyrightCOPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So...what's the good news this month? Well, it would be a major stretch to say that our cover story on the FTC's imminent revision of the Telemarketing Sales Rule is upbeat. In fact, people running around in Dracula teeth aren't the only scary specters you might encounter during this Halloween season.
The FTC's establishment of a national do-not-call list, which the experts believe to be a virtual certainty, can't help but create further complications and costs for telemarketers and the publishers and other marketers whom they serve.
It also appears that marketers will need to deal with new requirements regarding exchange of credit card information - a ...