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Article: New Product Planning Teams: Proven Product Development Tactics Drive Pharmaceutical Success.
- Article from:
- PR Newswire
- Article date:
- October 1, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHAPEL HILL, N.C. -- Successful new-product planning and strategic alliance departments construct powerful teams and effective practices that drive corporate growth, according to a new study released by pharmaceutical research firm, Best Practices, LLC. A new benchmarking study reveals how pharmaceutical companies achieve new product success by streamlining team operations toward designing and promoting a market winner.
"Driving Growth through New Product Planning & Strategic Alliances," available at http://www.benchmarkingreports.com/r/r322.htm, highlights key elements of excellent product launches, including product development process tips and insights into ...