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Article: Pizza Hut Launches 30 Million Baht Drive to Lift Brand Awareness in Thailand.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 2, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Natalie Suwanprakorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Oct. 2--Pizza Hut is spending 30 million baht in a new move to build brand awareness and improve quality in all its outlets in Thailand.
The money would be spent on television commercials, advertisements in newspapers and on the skytrain route, and in-store materials, said Panithan Suthabutr, the managing director of Yum Restaurants International Thailand.
Pizza Hut's campaign will include advertising its new items, which include "goldy crust pizza", snacks and pasta dishes such as baked broccoli supreme, bruschetta and spicy Italian sausage.
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