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Article: PD readies new edition to take on News-Herald. (Plain Dealer to publish regional edition of newspaper to counter Lake County News-Herald)

Article from:
Crain's Cleveland Business
Article date:
April 23, 1990
Author:
Copyright

PD readies new edition to take on News-Herald

In an effort to halt declining circulation and build advertising revenue, The Plain Dealer is launching a full-throttle assault on the Lake County News-Herald, the growing daily covering Lake, Geauga and eastern Cuyahoga counties.

The PD is planning to premiere a daily zoned edition May 14 that will target coverage in Lake and Geauga counties and compete head-to-head with the News-Herald. The zoned paper is aimed primarily at winning over Lake County readers and advertisers.

To support the new edition, a staff of 10 PD reporters will be housed in a new bureau in Mentor. The PD edition will include ...

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