Article: Small employer market underserved with voluntary benefits.

Two recently released studies on employer and employee attitudes toward voluntary benefits indicate that sponsors believed to have the most to gain - small employers - often do not offer those benefits.

One report on the employee viewpoint, by Eastbridge Consulting Group, notes that only 18% of those working at businesses with 25 or fewer employees own a voluntary, payroll-deducted product, while 40% of those at companies with more than 300 workers do so, even though worksite marketing traditionally has been considered to include small to medium-size employers.

Meanwhile, another survey by LIMRA International, which looks at employer attitudes, does not ...

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