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Article: Small employer market underserved with voluntary benefits.
- Article from:
- Employee Benefit News
- Article date:
- October 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two recently released studies on employer and employee attitudes toward voluntary benefits indicate that sponsors believed to have the most to gain - small employers - often do not offer those benefits.
One report on the employee viewpoint, by Eastbridge Consulting Group, notes that only 18% of those working at businesses with 25 or fewer employees own a voluntary, payroll-deducted product, while 40% of those at companies with more than 300 workers do so, even though worksite marketing traditionally has been considered to include small to medium-size employers.
Meanwhile, another survey by LIMRA International, which looks at employer attitudes, does not ...