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Article: Perceived media influence and efficacy as predictors of caregivers' protective behaviors.
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- September 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Parents and caregivers have become increasingly concerned with the nature and effects of certain television content on children. However, reactions to these concerns vary. Sometimes caregivers engage in mediation to try to ensure that their own children will not be harmed, in other cases, they advocate forms of censorship, perhaps because they are more concerned with shielding others' children from harm. Each "protective behavior" may reflect a unique combination of beliefs regarding (a) the kind of content in question, (b) the audience's vulnerabilities to the content, (c) their own ability to engage in the response, and (d) the response's likely success.
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