Article: Botox maker refuses FDA demand to withdraw ads.(Allergan Inc.)(Brief Article)

2002 OCT 13 - (NewsRx.com & NewsRx.net) -- The maker of Botox, the wrinkle-smoothing botulism toxin, is refusing a demand by the U.S. Food and Drug Administration to pull ads the agency said are misleading.

Allergan, Inc. reacted angrily to the FDA's order to "immediately cease distribution" of advertisements and brochures.

The FDA said the company's multimillion dollar ad campaign does not specify the particular wrinkles Botox is approved to treat, in violation of federal law.

The agency also said the Botox brochure misleads patients about the duration of a wrinkle-reducing injection, which is usually about 4 months. The Allergan web site for ...

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