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Article: Advertising.(Univision reports 17% rise in 2002 upfront sales)(Brief Article)(Statistical Data Included)
- Article from:
- CableFAX
- Article date:
- October 4, 2002
CopyrightCOPYRIGHT 2002 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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2 days before its NBC debut, the 3-hour, Sat-am Discovery Kids block announced 3 launch advertisers: Kraft [KFT], McDonald's [MCD] and P&G [PG]. The trio signed a 1-year deal that also will have them advertise on the Discovery Kids diginet for the 1st time; and will include them in "Discovery Kids on NBC" promos. 22 other advertisers also have agreed to be part ...
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