Article: Advertising.(Univision reports 17% rise in 2002 upfront sales)(Brief Article)(Statistical Data Included)

2 days before its NBC debut, the 3-hour, Sat-am Discovery Kids block announced 3 launch advertisers: Kraft [KFT], McDonald's [MCD] and P&G [PG]. The trio signed a 1-year deal that also will have them advertise on the Discovery Kids diginet for the 1st time; and will include them in "Discovery Kids on NBC" promos. 22 other advertisers also have agreed to be part ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!