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Article: Chic for the city: `one of the most exciting new shops in Europe', Waitrose Food & Home in Canary Wharf aims for a broad and compelling mix. (Analysis: retail spotlight).(Brief Article)
- Article from:
- Grocer
- Article date:
- September 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Walk into the Waitrose Food & Home in London's Canary Wharf and you can see immediately why executives at the supermarket chain are so excited about their new creation. Fresh food and food to go topped the agenda for the team responsible for developing the store. And they have spent two years scouring the globe looking for ideas that would build on what Waitrose was already doing in this area to give it an edge over rival operators.
The new ideas start at the entrance to the 40,000 sq ft food department with a salad and juice bar. From there, shoppers are led through a fresh foods section that runs down an entire side of the store, ending in an area called Eat ...