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Article: Big strong jaws provide mouthwatering sales: chewing gum sales are powering ahead of confectionery and further boosted by sugar-free and dental care variants. (Confectionery).(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- September 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chewing gum is one of the true stars of the confectionery sector, with sales stretching to unprecedented heights in recent years.
Information Resources puts value sales for the total gum category at 234m [pounds sterling] (w/e 12 Aug 2001), up 7.2% on the previous year, although Wrigley, which dominates the sector, values the sector at 294m [pounds sterling] and says sales have grown five times faster than total confectionery since 1997.
Similarly, in its report Chewing Gum & Mints (Dec 01), Mintel says the chewing gum and bubble gum market was worth an estimated 286m [pounds sterling] in 2001, up 42% on the 1996 level.
The overall gum market ...