|
|
Article: Steve Smith's New Media Strategies: Every Two-Bits Count: Paid Search Results Catch Ad Money, Quarter by Quarter.(Internet/Web advertising)(Brief Article)(Statistical Data Included)
- Article from:
- Min's B to B
- Article date:
- October 7, 2002
CopyrightCOPYRIGHT 2002 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Sponsored search results are all the rage in the consumer space. Tech retailers and catalog companies clamor to buy keywords and special placement on the search pages of Overture and Google, and the idea seems to have traction now in the B2B space as well. Site search boxes at most Ziff-Davis sites, PCWorld and some CMP destinations now contain paid listings in their results. "The clickthrough rates are pretty good, over 1% in some categories, because they are targeted," says Rick Louhman, general manager CommWeb (CMP). He has been experimenting with the paid links powered by Industry Brains for about six months. Clearly, this stream does not represent a torrent of ...