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Article: Daily Star takes plunge into the Sunday market: the Star is launching a new Sunday title, but will the tabloid find a foothold in a market that is littered with the corpses of failed newspapers? (Media).
- Article from:
- Marketing Week
- Article date:
- September 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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People have always underestimated the Daily Star. It was launched in 1978 by one of the least likely press barons--the cockney builder Lord Matthews--to spread the printing costs of his loss-making Express titles. By putting a cheap and cheerful paper through the under-used presses in Manchester, he hoped to generate worthwhile revenue and improve the group's cash flow.
Later, the Star pioneered bingo under the equally cockney editor Derek Jameson, who memorably described the paper's editorial formula as "tits, bums, roll-your-own fags and QPR". The paper's discovery that bingo was a real sales-booster caused panic among its rivals and triggered the "millionaire" ...
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Article: Express Newspapers promotes Jane Putley.(Brief Article)
Marketing Week;
September 15, 2005 ;
511 words
... ... secondment as publisher of OK! in the US. Putley will work on the Daily and Sunday Express as well as the Daily Star and Daily Star Sunday. She will report to Express Newspapers joint managing director Stan Myerson. Copyright: Centaur Communications ...
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