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Article: Noodle that's top of the pots. (Pot Noodle).(Brief Article)
- Article from:
- Grocer
- Article date:
- September 28, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Pot Noodle is the clear leader in the instant hot snacks market, with over 92% value share within the convenience sector worth 100m [pounds sterling] and selling an anverage of four pots every second in the UK," says category manager Alistair Burgess. "As an iconic youth brand Pot Noodle continues to enjoy huge success, with 10% volume growth year-on-year and a 12m [pounds sterling] marketing spend in 2002."
Innovation drives sales
In March this year, Bombay Bad Boy, the Hot Noodle was launched, followed by the Pot Curry range of snacks in August. Bombay Bad Boy, the hot curry flavoured snack, has been developed to satisfy the growing demand among ...