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Article: Sara Lee Bakery Group Makes a Fresh Start in the Bread Aisle With Introduction of Sara Lee Bakery Breads.
- Article from:
- Business Wire
- Article date:
- October 8, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
ST. LOUIS--(BUSINESS WIRE)--Oct. 8, 2002
The Brand Launch with Five All-New Recipes Will be One of the
Largest in the Bread Industry's History
Sara Lee, a longtime consumer favorite for frozen baked goods, is taking up residence in the fresh bread aisle with five new home-style fresh bakery breads that taste as great as they look.
The introduction of the Sara Lee fresh breads across the company's fresh baking geography in the United States will be one of the largest brand launches ever in the bread industry.
On Monday, Oct. 14, Sara Lee Bakery Group will introduce the breads, which offer a flavorful, ...