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Article: Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor; Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends(R) Reports.
- Article from:
- PR Newswire
- Article date:
- October 9, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNIONDALE, NY -- Twenty percent of consumers say that direct-to-consumer advertising prompted them to call or visit their doctor to discuss the prescription drug they saw advertised, according to PharmTrends(R), a patient-level syndicated tracking study of consumer behavior by world-leading market research organization Ipsos-NPD.
The PharmTrends(R) August survey also found that 50% of consumers had seen advertising for prescription products in the previous 12-months, up from 47% in its February survey. PharmTrends(R) Direct-to-Consumer Response Tracker surveyed 25,182 respondents, a sample representative of the US population. The study, launched in February, ...