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Article: Camp Beverly Hills gears up again. (women's junior sportswear manufacturer)
- Article from:
- WWD
- Article date:
- July 18, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Camp Beverly Hills Gears Up Again
NEW YORK - Camp Beverly Hills, the junior sportswear resource that became known during the Eighties for its California-influenced play clothes, is staging a comeback.
Camp Beverly Hills started out as a Beverly Hills Army and Navy store owned by Jeff Stein and John Laska, who developed their own logo and started printing T-shirts. Eventually demand grew so much that Stein and Laska decided to license the Camp Beverly Hills name and logo.
Sultra Corp., a junior sportswear importer, received the junior sportswear and girls' 7 to 14 licenses in 1984. The junior line hit its peak in the mid-Eighties with an annual ...