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Article: Smooth & clear solutions; KraftWorks, Ltd. of New York created a window of success for La Prairie through a unique print advertising campaign. (Manufacturing Case Study).(Brief Article)
- Article from:
- Global Cosmetic Industry
- Article date:
- August 1, 2002
CopyrightCOPYRIGHT 2002 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The world-renowned, luxury-driven reputation of La Prairie, Switzerland, was forged upon a pioneering lineage in the science of skin care, which can be traced back to the Clinic La Prairie in Montreux, Switzerland, more than fifty years ago. An ad campaign that helps the company amplify awareness and drive sales for the La Prairie prestige skin care line among existing and new consumers, while underscoring the long-standing, luxury distinction of the brand, is no small venture, but KraftWorks was up to the task.
Located in New York City's SoHo district, KraftWorks has a notable client roster including Aldo Shoes, Calvin Klein Cosmetics, In Style Magazine and ...