Article: American Express Launches New Retail Gift Card; 'Instead of Just One Place, It's Good All Over the Place'.

Business Editors & Travel Writers

NEW YORK--(BUSINESS WIRE)--Oct. 10, 2002

American Express today announced the launch of an exciting addition to its portfolio from the Global Travelers Cheques and Prepaid Services Group.

The American Express Gift Card can be redeemed at all retailers that accept the American Express(R) Card and makes an ideal solution for the upcoming holiday season - ensuring that recipients can get just what they want, from where they want it. The Gift Card is embossed with the recipient's name and fits easily in a wallet, just like the American Express Card. It arrives with a personal message from the gift-giver in an ...

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