Article: Olive Oil Company Offers Another Type of Tasting in California's Napa Valley.

By Eric Noland, Daily News, Los Angeles Knight Ridder/Tribune Business News

Oct. 7--RUTHERFORD, Calif.--As the guests swallowed, the Napa Valley tasting room hostess intoned, "It's bold, aggressive, branchy. The great peppery finish really hits you in the back of the throat."

She wasn't talking about some full-bodied zinfandel, though. This was olive oil -- a staggering selection of it, poured into small crocks, with crusts of bread for dipping.

St. Helena Olive Oil Co. began eight years ago as a wholesale business, but founder Peggy O'Kelly decided last year to open a retail establishment and begin enlightening visitors about the subtle ...

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