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Article: Gay Consumers Strongly Favor Companies Known for Being 'Out' About Diversity Initiatives; New Witeck-Combs Communications/Harris Interactive Survey Also Shows GLBT Consumers are More Comfortable When Approached by Openly GLBT Sales People.
- Article from:
- PR Newswire
- Article date:
- October 11, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROCHESTER, N.Y. -- Gay, lesbian, bisexual and transgender (GLBT) consumers, more often than their non-gay counterparts, say that they choose to do business with companies they know exhibit a commitment toward diversity. GLBT consumers also said they respond positively to companies when they are served by representatives or salespersons who are openly gay, lesbian, bisexual or transgender.
On the eve of National Coming Out Day 2002, the annual occasion when GLBT people are encouraged to be open and honest about their sexual orientation, these findings also highlight why companies like American Airlines, Coors Brewing Company and IBM designate GLBT employees to ...
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Article: Gay Buying Power Projected at $641 Billion in 2006; New Analysis ...
U.S. Newswire;
February 14, 2006 ;
700+ words
... ... the latest analysis by Witeck-Combs Communications and Packaged Facts (a division ... projection, Bob Witeck, CEO of Witeck- Combs Communications said, "Estimating buying power ... population." Since 1993, Witeck- Combs Communications, Inc. has provided expert marketing ...
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