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Article: Agents should look to Gen X for pool of potential customers; IIABA InfoXchange.(Agent/Broker Topics)(Brief Article)
- Article from:
- Business Insurance
- Article date:
- October 7, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MICHAEL BRADFORD
Agents who passed over grunge rockers as potential customers should start paying attention, a consultant advises.
Generation X was for years considered the Seattle music crowd and their peers across the country, said Chris Amrhein, president of Amrhein & Associates Inc. in Lorton, Va. Now, some of the mosh pit crowd is nearing 40, and ``That means there's a market out there,'' he said. ``They have money, they have families, they are running businesses, and we are still treating them like kids.''
During a presentation at the Independent Insurance Agents & Brokers Assn. InfoXchange in New Orleans last month, Mr. Amrhein ...
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