Article: Agents should look to Gen X for pool of potential customers; IIABA InfoXchange.(Agent/Broker Topics)(Brief Article)

Byline: MICHAEL BRADFORD

Agents who passed over grunge rockers as potential customers should start paying attention, a consultant advises.

Generation X was for years considered the Seattle music crowd and their peers across the country, said Chris Amrhein, president of Amrhein & Associates Inc. in Lorton, Va. Now, some of the mosh pit crowd is nearing 40, and ``That means there's a market out there,'' he said. ``They have money, they have families, they are running businesses, and we are still treating them like kids.''

During a presentation at the Independent Insurance Agents & Brokers Assn. InfoXchange in New Orleans last month, Mr. Amrhein ...

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