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Article: Carve out a career: if the new media sector is to lose its reputation for poor business planning, better training is essential. Universities across Europe are now starting to rise to the challenge. (Training).
- Article from:
- New Media Age
- Article date:
- September 12, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW MEDIA'S TRANSFORMATION into a standalone industry and profession has been so rapid and so fuelled by hype and speculation, that a number of basic elements of any grown-up industry got forgotten during the supersonic ride to where it is now.
Without doubt, new media has many features that most of us would associate with other industries. It has respected industry bodies in the IAB, BIMA, MMA and AOP, industry magazines including New Media Age and a number of industry award events in recognition of good work.
But there has been one area of the industry that hasn't been attracting quite the same interest, perhaps because it isn't naturally seen as the ...